For small businesses in Syracuse, establishing a strong online presence has become more important than ever. We recognize that as the reliance on the internet for information and commerce continues to grow, having a well-designed website can significantly impact your ability to attract and retain customers. Here are a few reasons why.
First Impressions Matter
The Importance of First Impressions Your website acts as a digital storefront for your business, often serving as the initial point of contact for potential customers. By providing a professionally designed website, we not only capture attention but also instill trust and credibility in your brand. In Syracuse, a visually appealing and user-friendly website can differentiate your business from competitors.
Achieve New Relationships
Building New Relationships In addition to attracting new customers, we will assist you in using your website as a valuable tool for building and nurturing relationships with existing customers. Through features such as blogs, newsletters, and integration with social media platforms, we can help you stay connected with your audience, share valuable content, and encourage repeat business. In a city renowned for its strong sense of community, fostering meaningful connections with customers can lead to long-term loyalty and advocacy for your brand.
Is Your Website A Phone Friendly Website?
The rapidly evolving online landscape requires websites that can seamlessly adapt to different devices. It is no longer a luxury, but rather a necessity. Syracuse responsive web design has become crucial for businesses that want to make a lasting impression and stay ahead of the competition. Let's delve into why responsive web design is essential and how it can benefit your online presence.
Improved Search Engine Ranking
In addition, Google now gives priority to mobile-friendly websites in its search engine rankings. By investing in Syracuse responsive web design, you not only provide a better user experience for your visitors but also increase your chances of ranking higher in search engine results pages (SERPs). This can result in greater visibility, more traffic, and ultimately, more conversions for your business.
Enhanced User Engagement
A responsive website enhances user engagement and satisfaction. Visitors are more likely to spend time on your site and explore its content if they can easily navigate and interact with it on any device. Whether they are researching products, reading blog posts, or making purchases, a seamless user experience fosters trust and encourages conversions, driving business growth.
The Americans with Disabilities Act was written long before the internet became such an integral part of our daily lives. As a result, many websites do not prioritize the need to be ADA compliant or provide accessibility features for individuals with vision, hearing, or other impairments. Instead, they rely on the user's computer or phone to offer these accessibility functions. However, website owners have the ability to incorporate ADA compliance tools into their sites. One such tool is the UserWay accessibility widget for WordPress.
What is UserWay?
UserWay is an add-on widget specifically designed for WordPress websites that aims to assist users with navigating through your site. It does not alter your website's design, layout, content, or code in any way. Instead, it offers features such as keyboard-only navigation, the ability to adjust text and background contrast, enlarge font sizes, and much more. This widget caters to individuals of all ages and disabilities, including those who are visually impaired, hearing impaired, or have mobility limitations. Moreover, it even provides assistance to elderly users who may struggle with using a mouse or are unfamiliar with website navigation.
Why Use It?
While it’s true that there are few regulations requiring websites to offer services to those with impairments, it’s also true that there is a large demand for these services.
Companies such as Target, H&R Block, Netflix, and Carnival
Cruises have all been sued for failing to provide accessibility options for users on their websites.
Companies that haven’t yet been the subject of legal action have received thousands of letters demanding accessibility options.
As a small business, you may not be facing this type of demand yet, but why wait? Being ADA compliant now sets you up for the future. It also makes a statement to your customers: you care about everyone who may need your products and services, and you’re willing to take steps to be inclusive.
